Merge tags pull a value from each contact into the message at send time, so every recipient gets a personalized text.
Hi {{first_name}}, thanks for connecting!Supported tags
- {{first_name}} — the contact’s first name
- {{last_name}} — the contact’s last name
- {{full_name}} — first and last name combined
If a contact is missing a value, the tag is replaced with nothing so the message still reads cleanly. Save messages you reuse as Templates.